As a kid, why are you angry with the person you hurt yourself? Because you and you are one family. Why do you not like other people seduce your partner? Because he is your family. So, for our families had a feeling that is always excessive. Not only sense to always protect, but also proud, miss him, jealousy and so forth.
When selling, what is in your mind about the consumers who use your product. In a position where you put them where in your life? If you put their position as people who simply 'must' buy your product and extol your product as the best product they ever have, then you are like Pharaoh Moses enemy - even if you do not claim to be God, he .. he ...
Try to slightly alter their position. Make them as your family. Serve them as you interact with your family. Do not hesitate to call them as your family. See how you would get a reaction.
It seems strange that makes the consumer as part of the family. The plural is a team or employees within the company we are the ones who called the family. Being of consumers?
The position of consumers during this much neglected. And they who give the breath and blood flow to turn a company. It is conceivable, if the products 'family' companies we do not sell or no one to buy, what happens to our company? Google any class of business would have folded.
It's time you change the position of these blood donors as a decent family and should we love. Without them no life of our company.
Consumers no longer as a king, that we value because there is no intention of us to get protection and compassion.
Consumers as a family, then we can sit parallel to them and make them the most beautiful part of the corporate family. We defend, protect and provide the best in them, and they also will do the same. They will defend your product to death, become a loyal user and unlimited source of ideas for you.
Have you ever felt how proud, an elderly mother who does not have anything to live only a hut under a tree at home acids with Toshiba brand radio, if a time comes the President of the Company Toshiba to her place and greeted him as he said "Sorry bu, we could visit today . Oh yes, do all, Mom is our family, which has not had time to visit us ?"...
