Every time you make a sale, do not forget to always provide the motivation, though only two rows of columns on the ad. Because really, that's motivation could be a major driver for people to find out more about your product details.
Motivation sometimes do not have to deal directly with the product. Once again we study with cigarette ads. Items to be fruit simalakama. In Love But Also In Benci. Look, they create an ad that has nothing to do directly with the product. They took a another core of their product. Strength, Freedom, Togetherness, familial, Spiritual and others. And their success, without at all showing shape and style of how to use products, such as advertising soap, biscuits, perfume and so forth.
Why is motivation so important? Because motivation is like a fairy tale before bedtime provided our parents before peacefully as a child. I am sure that you still remember well, about the bedtime stories that, although the event has long passed. And you also miss him.
The motivation of your ads may not be seampuh greeting or Bung Karno Bung Tomo, which can move all the people of Indonesia, as well as that experienced by most of the ad. However, the right motivation with language and display the hit will be much talk and even emerged as a new trend in the community, either as a joke or a serious spirit.
Through good motivation, your product will have the opportunity to become long-lived products, though perhaps your own products is dead, it means has not exist.
Once upon a time, there are people who are very eager to find old VW car. Even to get out of town. When asked, why are you looking for these vintage cars. You're a collector? The answer is not. He is looking for the car because he had just read a novel story that perpetrators wear VW cars. He really liked the novel, even so gandrungnya, he felt that the main actors in the story the same boat with him and he now wants to be like the character - at least he likes with the VW. Remember, VW it is not produced anymore.
It is not far with his best-selling shirt Spiderman among younger siblings and even adults when the movie Spiderman again ins.
The tip of his idea? Market and sell the product does not have to talk directly about the 'meat' product itself, it turns out to construct a motivation that does not even discuss the benefits and functionality of the product, the product can be sold well.
What if your product is a hammer, can you make a story of motivation?
